I love eCommerce because

• 

eCommerce teaches us to think like a general manager. Ecommerce exposes you to product marketing, supply chain, pricing and profit management, customer acquisition, cross-selling, up-selling, customer service and much more. So many jobs let you see a little piece of the puzzle, but never the whole enterprise at work. Ecommerce gives you a feel for customers. Ecommerce encourages a deep appreciation for the value of Brand Experience and Customer Experience. It makes you a better storyteller. It forces you to take a customer-centered view of the world. It exposes you to not only what customers say they’ll do, but to what they actually do. eCommerce teaches us to think like a general manager. Ecommerce exposes you to product marketing, supply chain, pricing and profit management, customer acquisition, cross-selling, up-selling, customer service and much more. So many jobs let you see a little piece of the puzzle, but never the whole enterprise at work. Ecommerce gives you a feel for customers. Ecommerce might make a difference in your life, not just your day job. Some day in some way it’s going to be pretty damn handy that you paid your dues in eCommerce. Maybe you want to promote your band. Or help raise money for your favorite charity. Or start up your own company. Or turn your favorite hobby into an extra source of income. Being smart at eCommerce is something practical and relevant that can last a lifetime.